Created by potrace 1.15, written by Peter Selinger 2001-2017

WHAT'S YOUR BRIDAL STYLE?

Luxury Wedding Planning on Oahu's North Shore

Brand image of woman holding a stack of books.
Created by potrace 1.15, written by Peter Selinger 2001-2017
Created by potrace 1.15, written by Peter Selinger 2001-2017

WHAT'S YOUR BRIDAL STYLE?

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Branding, What Is It?

Brand image of woman holding a stack of books.

“Branding is so important.” “Your brand is at the core of your business.” “Tell me about your brand.” I’m sure you have heard and and see it all over the place. It seems that is 2022 the brand buzzword is all over the place, but what is branding and why should you care? The simplest […]

Created by potrace 1.15, written by Peter Selinger 2001-2017

“Branding is so important.” “Your brand is at the core of your business.” “Tell me about your brand.”

But, what exactly is a brand?

I’m sure you have heard and and see it all over the place. It seems that is 2022 the brand buzzword is all over the place, but what is branding and why should you care?

The simplest answer I have ever seen is by Kung Pik Liu:

“(Branding) includes what your company believes, how it looks, and how it acts.”

Essentially branding is building a relationship with your audience.

Many elements go into this relationship:

  1. Visual Elements: Imagery (including brand photography), Graphics, Logo, Colors, etc.
  2. Marketing and Sales: The processes you use to sell and market (I love the Storybrand method of marketing and selling)
  3. Company Culture: Who are you? This is even more important for personal brands (more below).
  4. Brand Purpose: The causes you believe in and the things your brand is against
  5. Customer Service: How you treat your customer and how you want them to feel after working with you
  6. Products/Services: What you create and/or sell

As a personal brand you lie at the intersection of what you offer, what your client needs, and what makes you unique (personality, experiences, quarks, etc.).

People buy from people, especially for a high-ticket service item. They want to know, like, and trust who they are purchasing from. With a cohesive brand you can achieve just that.

Becca Hofmann Photography Utah Brand, Commercial, and Product Photographer Biography.

Kelly and Ben

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"North shore took every dream we had and made it come true."

Andra and Brent

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"We are beyond happy with how every detail captured our love story."

Tarah and Alex

"Carrot cake topping jelly beans tiramisu lemon drops jelly beans fruitcake gingerbread brownie. Jelly-o marshmallow gingerbread candy cookie cotton candy sugar plum powder. Gingerbread fruitcake cheesecake powder cotton candy donut."

"We can't stress enough: North Shore are the very best at what they do."

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